WHAT WE DO
We turn data
into
actionable
marketing insights.
MAKING THE DIFFERENCE
Our certified
methodology
illuminating
data’s power.
Developed in collaboration with the University of Pisa and certified by the Web Conference (the world's most important technical-scientific digital organization), it enables the processing of the millions of analyzable data on the web, grouping them into clusters, and generating marketing insights.
HOW WE DO IT
Rock-Solid Data
that truly impact
your business.
HOW WE DO IT
Map
In a technological world, which has transformed data into Big Data, value is no longer just access to data but the skills to isolate and cluster relevant data.
.01 Consumer Need Analysis
.02 E-Trade Marketing Analysis
.03 Marketing Insight Analysis
.04 Search Intent & SEO Asset Analysis
HOW WE DO IT
Collect
Identification of the correct model for collecting proprietary data and implementing it in compliance with the law, it provides a solid dataset on which to start analyses and business decisions.
.01 Data Architecture Design
.02 In-depth Web Analytics projects
.03 Models for Data Collection
.04 Personalised Costumer Data Platform
HOW WE DO IT
Activate
Data transformation into actions within a marketing mix in order to intercept users at the most relevant touchpoints of the Customer Journey.
.01 Media Audit, Planning & Buying
.02 Search Engine Optimization (SEO)
.03 Content Strategy & Development
.04 Global Governance Project
WE ARE
300 Mln
Consumer needs
analized
Data Governance of
+600
properties
+300
ongoing
activated projects
CASE HISTORIES
140 Properties
Global Analytics Governance
Barilla
COLLECT -
Design of the Global Web Analytics Governance model;
Implementation and localisation of the model across the group's
brands and
markets,
through interventions in Google Tag Manager...
Global Analytics Governance
Barilla
COLLECT
Design of the Global Web Analytics Governance model;
Implementation and localisation of the model across the group's
brands and
markets, through interventions in Google Tag Manager (zone settings)
and
Google
Analytics 360 (Universal and GA4).
We provide day-to-day support to markets, brands, web agencies, and
media
centers to maintain group tracking standards and evolve them.
CASE HISTORIES
8 Properties in Italy
S.E.O. - S.E.A. - Analytics
Chiesi
Mapping and defining category
needs for the group's Chiesi brands,
to align the company's positioning with the increasingly digital
needs of
consumers/patients...
S.E.O. - S.E.A. - Analytics
Chiesi
MAP
& ACTIVATE
Mapping and defining category needs for the group's Chiesi brands,
to align the company's positioning with the increasingly digital
needs of
consumers/patients.
We utilise digital channels to develop content that increases
awareness and
visibility,
reaching the target audience and making the media mix more
efficient.
Goal: supporting growth in both online and offline market share.
CASE HISTORIES
More than
100.000 Users enriched
Customer Data Platform
Galbani
Thanks to the long-term
partnership with Lactalis,
Galbani's website has become the top brand in the Italian food
sector in
terms of
visits, generating a unique data asset. The "CDP"
project....
Customer Data Platform
Galbani
MAP
– ACTIVATE &
COLLECT
Thanks to the long-term partnership with Lactalis,
Galbani's website has become the top brand in the Italian food
sector in
terms of
visits,
generating a unique data asset. The "CDP" project focuses not only
on an
advanced
tracking
system to organize data and gain valuable insights about users while
respecting
their privacy but also on integrating other tracking systems
(such as IRI for GDO sell-out detection) that provide important
correlation
details between online activities and sell-out data. All data
converges into
a data
lake,
and a dashboarding system allows the marketing team to monitor the
consumer
journey in
real-time.
This has led to more efficient media investments, enabling
"one-to-one"
campaigns with consumer engagement KPIs, such as CTR and engagement
time,
ten times higher than traditional campaigns.
CASE HISTORIES
42 Markets
+70% ROAS
CHC EMEA Organic Project
Bayer
Design of the EMEA governance
model to oversee the group's strategic brand territories,
promoting efficiency, reusability, and a faster go-to-market
approach...
CHC EMEA Organic Project
Bayer
MAP &
ACTIVATE
Design of the EMEA governance model to oversee the group's strategic
brand
territories,
promoting efficiency, reusability, and a faster go-to-market
approach.
Mapping category needs in 6 categories and 42 markets has allowed
for
centralized
governance to guide the creation of valuable content that addresses
patient/consumer
needs.
The content creation and approval process involves both marketing
and
regulatory
departments
to share developed assets across different markets. The project has
maximized the
positioning
of Consumer Health websites in relation to category micro-moments
and
strategic brand
needs,
increasing the audience in brand territories and traffic on the
group's
properties,
achieving a 70% higher ROAS compared to traditional paid activities.
OUR CLIENTS
OUR CLIENTS
