Since 2011 we have been building the system that combines martech consulting, proprietary platforms and managed services. With an academically validated scientific methodology, we structure and run multi-country SEO/GEO and Advanced Analytics projects.
Behavioural maps have been disrupted. Search no longer goes only through Google: it goes through ChatGPT, Perplexity, Gemini. Consent is no longer a formality: it is a continuous technical process. First-party data has become the real competitive asset, but activating it requires an infrastructure that most marketing departments do not possess.
Almost every CMO we meet has the same problem: getting a map of the market and of how clients and stakeholders behave, in order to make informed decisions. Harmonising data across multiple sources to be able to align and direct the work of partners.
Fortop was created to close this gap, and today it is the model with which we work for multinational groups and Italian SMEs.
We do not sell separate services. We sell a system in which consulting, platforms and managed services combine into a continuous cycle: every data point feeds an analysis, every analysis becomes an action plan, every action plan is executed and measured, every measurement loops back into the system. No silos, no handovers between different vendors.
Three specialised business units: Market Mapping (mapping demand, audience, competitive landscape), Data Collect (data architecture and compliance), Project Activation (SEO, GEO, performance, content). Senior team, no rotating account managers.
GEO mapping for Bayer EMEA, server-side tag manager architecture for the Lactalis group, SEO content engine for Chiesi.
Go to capabilitiesProducts developed in-house, also available in self-serve mode. BIKMA for Brand Knowledge Mapping in generative models. GDPR Daily for continuous compliance validation.
Share-of-voice monitoring in LLMs for top Italian FMCG brands, 360 GDPR validations per year for pharma clients.
Go to platformsContinuous operational execution with measurable SLAs. The consultant who signs the strategy is the same one who runs it. Monthly reporting, quarterly governance, yearly redesign of the plan.
Managed SEO/GEO for international food brands, enterprise analytics governance for multi-brand groups, daily GDPR oversight for regulated pharma and food.
See how we workBIKMA — Brand Insight Knowledge Mapping Analytics — is the proprietary method we use to reconstruct a brand’s territory: explicit and latent demand, audience clusters, competitive positioning, intent trajectories, visibility in Large Language Models. It is the operational baseline on which we build every activation plan, from enterprise to SME.
We began developing it eight years ago through a research partnership with the University of Pisa. It is not a theoretical model retrofitted to business: it was born from real client work, validated on over 200 enterprise projects, and formalised academically. In 2019 the paper describing the model was selected and cited at The Web Conference in San Francisco — the leading international scientific conference on the Web.
For anyone leading marketing in pharma, regulated food or luxury, this is the difference between an agency that applies templates and a partner that brings a verifiable method.
Explore BIKMA2011
Year founded
50
People
200+
Enterprise projects
2
Offices · Milan · Pisa
Google Analytics Certified Partner. Independent from day one: no external investors, no holding company above us.
Food multinationals, Italian luxury brands, regulated pharma groups, large manufacturers, financial institutions, executive education schools, Serie A clubs. Twenty-two brands, seven sectors.
Angelini
Aspirina
Barilla
Bayer
Brexidol
Chiesi
Fila
Galbani
Intesa Sanpaolo
Juventus
Loro Piana
Mulino Bianco
Parmalat
Pirelli
Rio Mare
VallelataOur model does not fit standard categories. To avoid comparisons that help no one, we set the boundaries explicitly.
We are an independent firm. We do not report to a group, we have no sales quotas imposed by a distant corporate, we do not rotate account managers every twelve months. The team that wins the pitch is the same team that runs the project, for years.
Our culture is technical first. Server-side tag managers, GA4 enterprise, programmatic GDPR validations, proprietary platforms built in-house. We do creative work when it is needed, but the starting value is engineering.
Our platforms are not products we hand over to the client and hope they use. They are part of a system in which consulting and managed services make the platform useful. Anyone who wants just the software can buy it in self-serve. Anyone who wants the outcome buys the system.
SEO and GEO are core levers of our work, but we go beyond. The difference lies in two capabilities most SEO agencies do not have: deep technical capability — server-side tag manager, GA4 enterprise, in-house proprietary platforms — and data-driven decision-making that starts from market mapping and goes all the way to managed services. The result is a system that compounds over time, not a single lever.
Our operating offices are Milan (Corso Sempione 10) e Pisa (Via Pardi 9), connected by a team that moves between the two. Milan is the point of contact with enterprise clients and the international market. Pisa is the home of deep technical work and of the partnership with the university: this is where platforms are built, and where method is researched.
Mostly senior professionals, organised into three specialist business units and dedicated product teams for the platforms. No superfluous management layer: the consultant you meet at the first meeting is the one who signs the plan and runs it.
Meet the teamIf you lead marketing in a multinational, tell us the scope. If you run an Italian SME and want to quickly activate one of our platforms, write to us for a demo. If you are a legal or data leader with a GDPR issue on the table, let’s start with a compliance audit.